Case StudyFMCG Retail Brand Development Digital

Tip Top What’s the best that could happen?

How we made Kiwis more loyal to ice cream (yes, that’s possible).

Industry

FMCG Retail

Services

Brand Development Digital

Expertise

Tip Top is the iconic Ice Cream brand that is competing in its own backyard against international giants with equally giant budgets.

Tip Top asked us to find a way to compete with these budgets using innovation and capitalising on their loyalty.

So, we built a closed-loop, cashless commerce system that allows for HQ, Dairy’s and the Customer to participate in competitions and challenges, in a nimble, digital way.

Tip Top Progression
Tip Top Website

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